The Sensory Power of Metaphor and How We Can taste Them


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So accustomed are we to metaphors related to taste that when we hear a kind smile described as “sweet,” or a resentful comment as “bitter,” we most likely don’t even think of those words as metaphors. But while it may seem to our ears that “sweet” by any other name means the same thing, new research shows that taste-related words actually engage the emotional centers of the brain more than literal words with the same meaning.

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